Get them to love me? This sounds like someone’s after dating advice.
This blog is about helping B2B or B2C connections, not Valentine’s Day support.
Or is it?
Isn’t the language we use here very much like dating?
Just look at “finding my ideal” (client, in our case), “hooking” them, creating “contact” and “engagement,” “marrying offer and demand.”
In the cold light of day, all we’re doing here is business dating.
In that case, let’s see if we can borrow a few tricks from the dating trade to make life easier for ourselves.
What do we do when we go out on a first date?
We make sure we LOOK our BEST.
When we meet our date, we make sure we get our MESSAGE right to ensure that we get the right one.
In other words, while we’re still ourselves, we’ll just try to show our best self.
And what did we have to do to get this date in the first place?
The most important thing: WE got OUR message out.
We didn’t outsource it, we didn’t delegate it. We took care of business even though it wasn’t always easy.
It’s the same in business: WE perform the most important tasks ourselves. WE acquire our clients.
To be able to do that, we have to be at our best every time we meet a prospective client. Best foot forward whenever the occasion demands it.
How would you like to be able to achieve this every single time, 24/7, and without having to do any extra work?
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