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Are we allowed to use other people’s content in our videos?

There is so much great stuff floating around freely on the internet. Surely, we are allowed to use it, right?


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How about having your own Corporate Video on your website? A real blockbuster that makes you stand out from the competition, shows you as the authority you are and generates clients queuing for your service?

No? Too expensive?

I agree.

What about a corporate STYLE video, instead?


Let me tell you why this is a really bad idea.

What Do Corporate Videos Look Like?
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What do you think we should focus on: our Market or our Brand?
Should we be Marketing or Branding?

Actually, it’s a trick question. For Professional Service Providers, Marketing is at the same time also Branding provided that our Marketing is done right.

And what does AIDA have to do with it?

Absolutely everything!

What is AIDA?
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How much is a video?

Cost is probably THE first item on your mind when you think about having a video done for your website.

Don’t worry, you are not alone. It usually is THE first question people keep asking me.

Well, my answer is as you might expect, IT DEPENDS.

Here is what it depends on:
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How do we build Trust?

We can’t do it instantly. It takes time.

Trust is built in a series of very small moments. We have to stack trust up brick by brick. And take our time over it.

Where, though, do we find the bricks? And how do we use them?

For that, I’ll take you on a deep dive. Come with me deep into our limbic system.

Welcome to Amygdala country. That is where Trust lives.

The Amygdala plays a primary role in processing our emotional reactions and decision-making. Trust is settled by the Amygdala within a fraction of a second.

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Are you winning your Zero Moment of Truth?

Currently, I am sorting out my ZMOT. It is a bit of a challenge but it is at the same time a huge opportunity.

How is yours doing?

Is your ZMOT performing?

You’re wondering what I am blabbing on about?

Let me, then, introduce you to ZMOT is, why it so important and how we can take advantage of it.
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Is optimising videos rocket science?

It isn’t (phew, what a relief) but judging by how few people get it right on YouTube and elsewhere, you might as well think it was a lot more difficult than that.

Let’s delve into the mysteries of Optimising our Video Magnets.
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Q: Why animate your logo?

A: Movement + soundtrack = emotions.

Static logo images simply cannot reach where animated logos go.

To have your logo animated, email max (at) videomagnets (dot) co.uk
or fill in the form:

Your Name (required)

Your Email (required)

On a scale of 1 to 10, how important do you think is sound for your videos?

Somewhere in the middle?

How about this definition?

“Sound is just a vibration going through matter.”

Or this headline from WIRED Magazine?

“The best sound for Video Ads on Facebook is silence.”

What do you think?
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Would you want to present like George Clooney in your videos? I know I would.

There must be a secret to presenting on camera like he does otherwise everyone would be doing it. Right?

A to Z of Video for Professional ServicesYes, there is a secret but it is not one thing that knocks everything out of the ballpark. I’m afraid there is no magic pill, silver bullet or golden key.

And it has nothing to do with what you say on camera.

The secret is simple.
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