(The text is not a verbatim transcript but slightly edited for the written word. No content was harmed in the editing.)
Welcome to Episode 5 of 3 Questions About Social Media with William Buist, business mentor and founder of First Friday, the business networking meeting he has organised for over a decade.
William, what is the most effective and impactful social media platform that you are using for your business?
I use three, Max, and thank you for inviting me to take part in this.
I use Facebook mostly to talk to my close network; people that I know well; people that know me well, my clients some of them and my friends and family.
I use LinkedIn as a way of reaching out to a wider network of business people.
And I use Twitter for more social conversation; short, sharper interventions in debates, in conversations, and just keeping up with what’s going on.
And what type of posts do you publish? Is it images? Just text? Video? Or whatever.