Where is Social Media going in 2015 and what will be the dominant trend?The Social Media Examiner asked 28 Social Media Marketing pros for their predictions for 2015.
Here is their No. 1:
#1: Video Becomes the Content of Choice
“In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals.”
And further down in the article:*
“Facebook, Twitter and LinkedIn will show preferential treatment to video content that is hosted on their own platform. This means that marketers will be uploading original video content to each social network (and not just short videos).
The social networks will give extra exposure to uploaded videos because they keep users on the platform longer and provide unique advertising opportunities. This distribution of video will radically transform the way marketers work with video.”
Is your Video Marketing Strategy ready for 2015?
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* You can read the full article here.