There are at least a couple of dozen different types of video, give or take a few. What makes Talking Head Videos special?
Let’s recap: Those who offer Professional Services have to connect and build trust with others before these will become clients.
What is the best way of achieving this?
Of course, it is talking to them directly face-to-face.
Yes, that’s right, with Talking Head Video.
It is the absolute best way.
There are four reasons why.
1. With a Talking Head Video, we speak directly to the viewer on the other side of the screen.
2. As a consequence, a Talking Head Video helps us connect and build trust before we even meet our prospective clients face-to-face.
3. We are experts in your field but now, on video, we are now perceived as an authority and can benefit from this perception.
4. Talking on video to our prospective clients increases the share of ideal clients among those who will contact us. Why? Because those who don’t like us on video won’t contact us. I’ve dealt with this also in Fear of Video.
Now, all this presupposes that we are getting our Talking Head videos right.
Rules for Talking Head Videos
Firstly, don’t script. Bullet points are fine. Look at them beforehand and then speak freely about these points.
If you script you will be tempted to read, and that will cut your connection with the person on the other side of the screen. You’ll sound lifeless, and they’ll click away.
Secondly, connect with the person on the other side of the screen by looking at them directly. And get your message right. This is hugely important.
Thirdly, be your very best self. Don’t just be yourself, be your very best self. You only have one opportunity to make a really good first impression.
Finally, relax! You’ll only ever talk to one person on the other side of the screen.
Given all these advantages of Talking Head Videos, should we just stick to them and not use anything else?
No, of course not.
We need to use the type of video that our subject requires.
Should it require, for instance, a simple or an animated explainer video, then we have to use it. Our viewers will get much more out of these videos than just by looking at us.
However, we should mix it up.
We should, at least, introduce the video ourselves, and, at the very end, deliver our call to action on camera to our viewers. This will add not only a personal touch to an otherwise disembodied voice that may not even be ours, it will also make our videos stand out among the vast multitude that do not pay attention to this detail.
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