“Where should I place my video?” and “Will Google find it?”
These frequently asked questions show serious misunderstanding of how video on a website works today.

One video used to be excellent for promoting your business or service… five, six years ago. At the time, hardly anyone used video, Youtube was still young, and Google hadn’t bought Youtube yet.

Today, one video will hardly impress at all, certainly not the search engines. Would your clients want to return to watch the same video again and again? Would you?
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“What music and images can I use in my videos?”
“Can I use library music?”

With the ease and freedom of the internet, many people are tempted to download and use anything Google offers on their own website or in their videos. They are not aware that they may well be breaking copyright law and are mostly ignorant of the consequences such infringement could have, especially if they use this content to promote their businesses.

The three most important categories for music and images with copyright licenses that allow use of them are:
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Replace ‘videos’ with blog post, tweets, Facebook updates or LinkedIn messages, and you have found the Achilles heel that stops many business owners and especially professional service providers.

Yet if you have been in business for a while you will have dozens if not hundreds of relevant topics at your fingertips. You may simply just not be aware that you know them or how to uncover them.
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“Video is expensive” is one of the most persistent myths that stops many business people, especially SMEs and professional service providers, from benefiting from the power of video marketing.

They look at video as an “expense” for their business rather like a household expense instead of turning their ‘business spotlight’ on.
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When you publish a video on your website or on your social media platforms you are broadcasting to the masses but speaking one-to-one.

To make your message effective you have to reach out to your audience and broadcast on the wavelength where each of your viewers is willing and able to receive you.
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Big brands spend millions on creating adverts and promotion to generate brand loyalty and capture local markets. SMEs and especially professional services have an inherent advantage over Big Corp that is not just a cost advantage.
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The best person to talk to a prospective client is you, the business owner. Video is the most powerful online promotion bar none because it allows you to talk to your client from your website. That’s all there is to it. Apart from the fact that you can do this 24/7 without having to lift a finger and do a minute of extra work.

To arrange a free consultation how your business can harness the most powerful online attraction tool bar none, call us now on 020 8133 2352 or email max (at) videomagnets.co.uk.

 

Do you suffer from the “I don’t like myself on video” syndrome? It is one of the most frequently cited reasons that stop local business owners, professionals, coaches and others from reaping the huge benefits video offers as a marketing tool.

Can this be cured?
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Why video? Because video allows you to harness the most powerful online attraction tool bar none – which is YOU in YOUR video on YOUR website.

Using this tool makes your business stand out. It creates engagement and relationships with your prospective clients before they have even met you. This increases conversion rates dramatically and thereby you make more money by getting more ideal clients faster.

Does this interest you?

Then call us now on 020 8133 2352 or email max (at) videomagnets.co.uk to arrange a free consultation how your business can harness the most powerful online attraction tool bar none.