Where is Social Media going in 2015 and what will be the dominant trend?
No.1 Social Media Marketing Tool for 2015
The
Social Media Examiner asked 28 Social Media Marketing pros for their predictions for 2015.
Here is their No. 1:
#1: Video Becomes the Content of Choice
“In 2015, video will dominate as the social media content format of choice. Further, regular video segments, like podcasts and blog posts, will come into their own as a form of content that drives social engagement and other marketing goals.”
And further down in the article:*
“Facebook, Twitter and LinkedIn will show preferential treatment to video content that is hosted on their own platform. This means that marketers will be uploading original video content to each social network (and not just short videos).
The social networks will give extra exposure to uploaded videos because they keep users on the platform longer and provide unique advertising opportunities. This distribution of video will radically transform the way marketers work with video.”
Is your Video Marketing Strategy ready for 2015?
For help and advice on how to create and execute an effective Video Marketing Strategy for your business or service, call 020 8133 2352
or fill in the form now:
* You can read the full article here.
Allow me to give you my 34 second answer:
OK, now we know that Videos for Professional Services make you more money by getting better clients faster but…
How do they do it?
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Whatever you may have thought of the candidates and personalities of this year’s 10th anniversary show of ‘The Apprentice’, the final provided a shed load of useful and actionable information for all of us.
Here are 3 important lessons derived from the winning business, Climb Online.
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Did you know that “Video is fast becoming one of the most influential factors in all aspects of digital marketing”?
As if proof were needed, here is the song that proves it once and for all:
Join the chorus! Become a Rock Star!
Homage to Geoff Smith and Mike Koenigs
Music written and performed by Geoff Smith
Download the exact strategies I use to create the most highly converting video content for my Professional Services clients.
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Online video is the future. True or false?
False. Online video ins’t the future any longer. It’s already here. If you are not using video to promote your business, you’re losing out.
At any rate, that’s what we are made to believe. But where is the proof?
Well, video marketers give us statistics on video engagement, view rates and drop off points. Why? Because these are the variables they can measure. That’s why they harp on about them.
In real world marketing, especially for local businesses, only one variable decides whether a campaign is successful and generates profitable ROI: money in the bank. And the principal variable that determines money in the bank is the conversion rate of prospects into paying customers.
How do we measure the real ROI of online video?
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An affliction has befallen the world of small business in the UK. It is the affliction known as ‘eyes firmly shut in the face of overwhelming evidence.’ It has even spread to accountants who by nature of their profession are not only rational but are also supposed to act as advisors to their small business clients. But instead of advising, the vast majority joined the ranks of their clients.
What is this evidence that they steadfastly refuse to see and embrace?
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Let’s not beat about the bush, we all know that online video is important. All those in the know say so.
But how specifically does it help local businesses?
After all, most local businesses rely on local customers or clients. They don’t need exposure to the entire World Wide Web.
Although this is true it misses the point by a mile.
The vast majority of searches for local services now happen online with a growing slice on mobile devices. In fact, the share of mobile in the UK is about 30 percent of all searches and growing.
What does this have to do with online video?
Bear with me for three little steps. Then everything it will be clear.
[continue reading…]
Let’s hit the most important question right away:
Does Content Marketing work for accountants?
The answer is straight forward: Yes, it certainly does but…
The ‘but’ is simple: Content marketing works a treat for accountants provided they pick the right content that engages visitors coming to their websites and makes them want to come back for more. This strategy wins more than half the battle to convert visitors into fee paying clients.
Before we get into how this can be achieved, let’s look at the big picture.
Content marketing is hot. In a recent survey, PracticeWEB found that “87% of accountants plan to use content marketing in 2013.”
They are not alone.
The CopyPress White Paper reports in their 2013 survey of 329 marketing decision makers that the content with the best ROI by far were articles (62.2%) and videos (51.9%). In the words of one participant: “Everyone’s moved into content marketing.”
The reason for this is, of course, Google. With its recent algorithm updates, Google has moved much closer to being able to provide quality search results consistently. It is able to offer this because websites with very little or poor content are in the process of being weeded out. Quality content prevails.
What is Quality Content?
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Are you a great communicator? Is it easy for you to just let rip when you address people? Or like me, does it take you a while to get going?
People who find it difficult to get started usually think that those ‘great communicators’ hit the jackpot every time.
Reality is very far from it.
Those with the gift of the gab need as much support as those who take a lot of coaxing and even then are still reluctant to speak out.
Both need support to be able to channel what they know into a form that audiences, especially today’s video audiences, will want to listen to.
With video, every word counts because viewers’ attention spans are deplorably short.
What does this mean for both, for those who can‘t stop speaking and for those who can’t get started?
[continue reading…]
In this video, I explore the 7 key factors why ONLINE VIDEO beats everything else, why it is THE MOST EFFECTIVE promotional tool for the Web.
Here is the link I promised in the video (click here).
Videos get results because people love videos. Watching Video has become THE No. 1 web activity. They like online videos because they like watching television, which is a main reason why they find that watching videos is easy.
Another reason why videos get results for local businesses is because videos recreate the in-store experience for customers. It’s the closest people get to an emotional shopping experience while they’re still at home.
These are the public reasons, as it were, why video beats every other online promotional tool. But they are not the 7 key factors, which you need to help you make videos that sell. For these, we need to look behind the scene.
The 7 Key Factors [continue reading…]
