Who would not want to be magnetic on video, engage and captivate your viewers?
It’s perfectly achievable.
But before I reveal these 5 secrets, I’ll let you in on a further secret:
The 5 secrets of presenting successful videos are exactly the same as the 5 secrets of a successful TED Talk. And you know how powerful TED Talks can be.
So why not copy what works?
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Here is a video with a very small difference:
As you saw, the difference wouldn’t even buy you a regular cappuccino but it could have a huge impact on your bottom line.
You think I’m kidding, right?
Let’s look at it this way:
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Did you watch the latest episode of ‘Better Call Saul’ on Netflix this week?
If not, drop everything now, and watch a master class in how to attract your ideal clients. In the process, you’ll be able to see a demonstration of what not to do (and save a ton of money in the process). FYI, you want Season 2, Episode 3 of ‘Better Call Saul.’
Declaration of interest and intent: I do not hold any shares in Netflix, the ‘Better Call Saul’ franchise and production and will not gain any commercial benefit from your watching this master piece.
My Intent: to help you not to waste your money on ineffective marketing methods by following what everyone does all the time. Instead, do what works, attracts your ideal clients faster and makes more money for your firm or business in the process.
What precisely did Jimmy (aka Saul) do right to blow his conversion rate out of the water? And what did his boss get so wrong with the old TV ad that totally bombed?
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Billboard Marketing? Social Media Marketing? Video Marketing? That is the question.
Find out about how video marketing will help you to attract your ideal clients at
What is the most frequently given advice you hear if you want to succeed online?
“Give your best content away for free.”
What they don’t tell you is how you can run a business when you freely offer your knowledge to everyone.
Here is how you do it:
Hold it!
Get them to love me? This sounds like someone’s after dating advice.
Wrong place!
This blog is about helping B2B or B2C connections, not Valentine’s Day support.
Or is it?
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Picture this: Two companies, each producing just one product according to their own secret formula. That’s all they do and have done ever since they started.
How large can these companies possibly be and why?
Hint no.1: They are both leaders in their respective markets. Globally.
Who are they?
Hint no.2: They are both called after their own product but one is 38 times larger than the other.
Do you have the answer yet? No?
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Why?
Can Professional Services Providers, especially those in Britain, learn anything from Superbowl Commercials?
Is this a joke?
Nope.
Judge for yourself.
Here are the top two video commercials from this year’s Superbowl:
You have to work your magic, differentiate yourself, stand out. There is no way around it. But how to do it when all you have is the same as everyone else? How can you bring yourself in?
I am talking specifically about LinkedIn profiles here but pretty much the same applies to all our social media platforms and to our websites.
On LinkedIn, all we have to captivate our audience is space for our profile picture and for lots of written words. Good profiles have professional photos and carefully crafted summaries that are informative, not too long and certainly not ‘salesy’. So far so much like everyone else.
But there is a way of giving your profile visitors a real flavour of who you are.
Your information will not be shared with anyone.
